Question 6 of 12

What exactly happens in the first 14 days?

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Why this question matters

A dated launch plan makes a proposal easier to judge than a list of promotional promises. First establish what the agent means by day one: signing the agreement, completing preparation or going live. Then work through what happens, who owns each action and what you need to provide. Leave room for genuine dependencies such as photography, access and document checks.

What to ask the agent for

Photography and listing dates, database launch, portal timing, open-home schedule, buyer follow-up, reporting and the first review milestone.

Ask what happens if an important launch task slips. Record which later dates would change and who will tell you. The plan should help both sides organise the campaign, not create a promise of a sale within two weeks.

What a strong answer should include

A dated plan with responsibilities and measurable actions.

What to write down or compare

  • The launch date and preparation tasks that must be completed first.
  • Photography, copy approval, listing channels, viewings and buyer follow-up dates.
  • The first written update and review meeting, including the evidence to discuss.

Relevant NZ seller considerations

Fourteen days is a planning framework in this interview pack, not a statutory campaign deadline or a guaranteed selling period. Agree a practical schedule for your property and record changes in writing.

Video transcript

Question six: What exactly happens in the first fourteen days? Ask the agent for a dated launch plan you can actually compare. First clarify what they mean by day one: signing the agreement, completing preparation, or the listing going live. The plan should show who is responsible for photography, property information, copy approval, online listings, open homes, buyer follow-up, and your first written report. Ask when the first campaign review will happen, what evidence you will see, and what changes may be considered. Also ask what happens if an important launch task slips. Fourteen days is a useful planning framework, not a guaranteed selling period. A strong answer gives you clear owners, realistic dates, and a review process in writing.